Catastrophe cosmopolitan drink trial#
Catastrophe cosmopolitan drink series#

According to a graphic on her website, the sauce got its pink coloring from dragonfruit, also known as pitaya, which grows naturally with a deep magenta pigment. When Pii finally revealed the ingredients of her pink sauce before putting it up for sale, we were left with even more questions than answers. She later elaborated in her live video that the brighter pink sauce from her earlier videos was a prototype, not the product she was mailing out (make of that what you will). “The color didn’t change, just the lighting,” she said in another TikTok. Pricing aside, her new followers noticed that some key details were missing: what does it taste like, what is it made out of, and why is it pink? She even touted its supposed health benefits without revealing the ingredients. As the chef swiftly gained millions of views on the platform, far outpacing her years-old YouTube channel, she made the decision to bottle and sell Pink Sauce for $20 a bottle. The pink sauce debacle began about a month ago, when Pii shared her homemade, vibrant pink concoction on her small TikTok account.

Before TikTok, she posted dozens of YouTube videos between 20, which ranged from mukbang videos to weight loss vlogs, in which she followed fad diets with dubious nutritional backing. “Would you just crawl in the corner and hide?”Ī single mom with two children, Pii says she has been working as a private chef for four years. “What would you do if y’all was in my shoes?” Pii said in her live video. We went viral so fast.” A recipe for disaster “We didn’t have that opportunity because we blew up so fast.

Catastrophe cosmopolitan drink trial#

“We didn’t get the opportunity like other small businesses to go through trial and error, to learn through our mistakes and recover from them,” Pii said in a live video last night, streaming on her TikTok and YouTube. For anyone peddling a product on TikTok, going viral might seem like the dream - but for this TikToker, it’s become more of a nightmare. Notoriously close-lipped about what her sauce even tastes like, Pii spun the biggest internet mystery since cinnamon toast shrimp guy, earning herself internet fame (or infamy, depending on how you look at it).īefore Pink Sauce, Pii had fewer than 1,000 followers on TikTok, but now she’s racked up more than 80,000 followers and 3 million likes.

Catastrophe cosmopolitan drink series#

Carly Pii, who uses the handle posted a series of videos promoting her homemade condiment, drizzling egregious pools of deep magenta dressing atop gyros, fried chicken, french fries and tacos. Over the last month, a chef in Miami has been taking over TikTok with her signature product: Pink Sauce.